In today’s interconnected economy, a blend of innovation, adaptability, and strategic market positioning is required to expand a food brand from regional success to national dominance and international recognition. Although food is a universally appealing product, each market has its unique cultural preferences, regulatory requirements, and competitive environment. Shubhodeep Prasanta Das, CEO of HYLIFE GROUP, successfully understands the Sustainable Growth in Thailand’s Food Sector that can make the difference between a food becoming a household name or maintaining its niche presence.
Domestic Market Expansion
Hylife Group’s New Factory Vision Conduct in-depth market research to understand local preferences, the competitive landscape, and distribution channels—partner with local grocery stores, specialty stores, and e-commerce platforms to increase reach and availability.
Hylife Group’s New Factory Vision: Develop a unique food story, highlight your product’s USPs (e.g., local, high-quality), and design attractive packaging that appeals to consumers. Leverage social media, partnerships with influencers, and localised content to increase food awareness and drive engagement with your target audience. We actively engage with customers through participation in local events, support for community activities, and feedback mechanisms to build trust and foster loyalty.
Food building and community engagement
Hylife Group’s New Factory Vision optimise the production processes, supply chain management, and inventory control to increase efficiency and reduce costs. They implement ERP systems, IoT devices, and AI-driven analytics to improve planning, monitoring, and quality control.
Hylife Group’s New Factory Vision: Maintain a consistent food identity while customising messaging, packaging, and marketing materials to suit the local culture. Leverage e-commerce, social media, and local ambassadors to increase food awareness and connect with target audiences in new markets.
Strategic partnerships and collaborations
Hylife Group’s New Factory Vision, partnering with local distributors, supermarkets, and restaurant chains, increases a food’s penetration in overseas markets. Co-feeding with existing local foods and participating in global food exhibitions helps build trust and credibility.
Leveraging digital platforms and e-commerce
Digital transformation can provide a cost-effective way to gain global recognition. By leveraging e-commerce platforms, food can test international demand without immediately investing in a physical store.
Understanding market-specific consumer preferences
Global expansion requires deep cultural insight. Popular flavours from one country may not necessarily be well accepted overseas. For example, Thai spicy snacks may be mild in Western markets, but spicy flavours may be preferred in Asian markets.
Financial Management and Strategic Partnerships
Hylife Group’s New Factory Vision Collaborate with financial institutions and explore trade finance options to minimise currency fluctuations and settlement risks associated with international trade.
Search for strategic alliances: Partner with local companies and distributors to expand market reach, leverage local expertise, and gain a competitive advantage.
Conclusion
Shubhodeep Das, founder of HYLIFE GROUP, outlines the New Factory Vision as a multi-step process that encompasses market research, regulatory compliance, supply chain optimisation, and culturally sensitive marketing. Foods that can maintain their authenticity while adapting to diverse consumer needs are most likely to succeed internationally.
In an era where consumers value quality, consistency, and unique experiences, combining these attributes with a smart expansion strategy can transform a local popular food into a globally recognised food.